Was eliminated within 3 minutes of an interview? Misunderstandings and skills of interview self-introduction.

As a business person in charge of a large first-line factory and a startup company for more than 10 years and interviewing more than a thousand people, I have met all kinds of job seekers. I found that most of the time, whether the job seeker is a recent graduate or has already worked. For eight-year veterans, I usually know the results of the interview 5 minutes before the start of the interview.

After communicating with many colleagues and HR, I found that everyone is actually the same. Although current job seekers do have a bit richer experience and skills, they are still unavoidable from the fate of “5 points hanging” or even “3 points hanging”.

why? The first impression is not good.

The impression here is not good, and it does not specifically refer to looks and dress. In fact, as long as it is not particularly casual, then we generally follow the ethics of “not judging people by appearance” and begin interviews patiently.

Our first impression often depends on the applicant’s self-introduction.

Next, I will talk about some misunderstandings that job applicants made during the interview.

  1. Recite your resume directly

Excuse? The interviewer is not blind. You can match your name with the resume he got, and you can determine who you are. You don’t need to repeat the content of the resume from beginning to end.

When you start to repeat the information the interviewer knows, he is already impatient. If your introduction is longer, there are many bad-tempered interviewers who have a bad impression of you and start to stop your introduction.

  1. Self-introduction

After many classmates explained who they were, they began to describe what they did from school, what time they went to what company and what work after graduation, and then they went to another company. They have been talking about it until now.

Makes people sleepy.

In fact, this is a typical lack of focus. The first job for job seekers is sales of an insurance company. It has been 3 years, and now I am looking for a job as a new media operation. Shouldn’t you talk more about where you are suitable for the job? Should you expose yourself to the shortcomings of the experience of being ineffective?

  1. The length of the page is not controlled

When introducing themselves, many job applicants showed two opposite behaviors:

  1. Long talk;
  2. Hastily.

The former is a long talk, and may be more fully prepared and want to show enough. As everyone knows that the interviewer’s attention is limited, and before you get back to finding what you just said on your resume, you skipped over and didn’t hear much in the end. More importantly, the interviewer does not know when you will end and can only interrupt you. Then both you and the interviewer will be in a relatively confrontational atmosphere, which is a taboo for the interview.

The latter hastily, are you really here for an interview? How do I feel that you are despising the interviewer?

  1. The content is completely unchanged

The job seeker will prepare a self-introduction, but the problem is that only one self-introduction is prepared. No matter what position or type of interviewer, the content of the statement is the same.

This is actually a manifestation of insufficient preparation and lack of empathy.

The job search is to reach a consensus with the interviewer and gain recognition, then you need to understand what the interviewer cares about. The product director does not care about your previous achievements in writing soft articles, and the HR interviewer does not care much about how proficient you are in Python.

If you encounter a group face, there will be your previous interviewer among the interviewers. You can think about the embarrassment of repeating the interview experience.

  1. Take yourself into the ditch

When some job seekers introduce themselves, they will have “political struggles in the previous company”, “contradictions with colleagues”, and “no performance”. And other sensitive words.

For this kind of job seeker, I usually pay tribute to him: You are a warrior, and you will become a martyr immediately.

After the interviewer hears these key points, they will generally ask immediately. If this is not the design of the job seeker, then it is very likely that the interviewer will be speechless. Even if this is the job seeker’s design, it will make the interviewer think “Are you trying to do me?”

So is there any solution? Or a universal formula?

I can only say that the students who have this kind of idea are too naive, and it is really an elementary school exam.

Although there is no universal formula, there are still a few principles and tips. I hope to help you:

  1. Adjust the introduction according to the interviewer’s identity

The interviewer’s company, occupation, age, gender, rank, interview round, and the most important job description. They have repeatedly emphasized that this is a unique interview. Before the interview, you should do a good job of self-introduction to the position. If you have already had multiple rounds of interviews, you should adjust the focus of self-introduction to cater to the focus of the interviewer.

  1. Design self-introduction to guide the interview focus

What does the interviewer want to hear, the point! What kind of growth do you have, what do you care about most and what you are good at, what do you have suitable for this position?

Then you should design topic guidance during self-introduction, and let the interviewer ask questions according to your ideas, so that the smoothness of the interview will be greatly improved. You can use the space design and some emphasized words to help the interviewer find the key points.

  1. Concise introduction + end reminder

Self-introduction should not be too long, 3 minutes is the limit, generally 1-3 minutes is recommended. You can do the simulation exercises yourself and keep time. When you introduce yourself, you should add a reminder, instead of understanding the end, waiting for the interviewer to ask “Are you over?” This is equivalent to giving the interviewer the lead. You can use “I believe I am qualified for this position, please advise” after the end, which not only serves as a reminder, but also politely promotes the interviewer.

  1. Grasp the active rhythm

In fact, this is the principle behind 2 and 3. Do you think that the interviewer wants to help you think about things, and deliberately makes things difficult for you? In fact, he just wants to test whether you are qualified for this position. If you can take the initiative to control the rhythm and lead him to understand you, then why not he.

  1. Do more mock interview exercises

Some people think of various interview questions when they think of an interview. In fact, even in special positions such as technology development that rely on written tests, most people rely on “face-to-face” conversations. Otherwise, just prepare the question and complete the answer within a limited time?

As a senior interviewer, I want to emphasize a concept. Being able to answer questions does not mean that you will be interviewed. In reality, you can have very logical conditions and answer wonderful questions. When faced with the stinky face of a serious and impatient interviewer, your mind may be blank.

There is a kind of interview, called “stress interview”, which is to test the performance of job applicants in a high-pressure environment. Even if you think for an extra minute, you can come up with the perfect answer, but at the time, you may even talk about familiar self-introductions. Not sure.

Here, I will be caught off guard to do a very hard and soft. It is strongly recommended that you use the “Workplace 1 to 1” official account to select a suitable interviewer and conduct an online video 1 to 1 mock interview according to the industry, occupation and interview round of the job search.

The workplace has one-on-one real-name certification and has settled more than 600 mentors from famous companies such as BAT. They are not interview skills counseling, but can conduct person-post matching analysis, and mock interview + guidance for specific professions, businesses and even company departments. Indeed, it can effectively improve the interview preparation and the interview pass rate. The positive rate is said to exceed 96%. I have already moved in and helped 7 job-seekers. A few people even thanked me after they got the offer. It can be said that we should all become friends in the future.

Finally, I wish everyone a satisfactory offer~!

How to pass the interview?

Many people often make two fatal mistakes when looking for a job. One is to invest more than one resume, and the other is not to prepare for the interview in advance.

The second point is that it will make you fall short at the last moment.

Because I didn’t prepare well in advance, during the interview process, I could not answer the interviewer’s questions very well, and the result was brushed. These are the pots that are not well prepared before the interview.

Therefore, you must prepare well in advance before the interview to greatly increase the success rate of the interview~~~~

So what should I prepare before the interview in order to go to the interview in the best condition?

Then we have to “make a good strategy” first, that is, first find out the general interview process and question types of operations.

Use the interview process

Operational interviews are generally three-sided:

  1. HR (Human Resources) is some simple work problems
  2. Business, mainly for department head interviews, and will ask deeper work questions, depending on your fit and potential
  3. Demand, mainly talking about salary and planning, some companies will have more senior leaders in the business.

Generally, First side (HR) is the primary screening, depending on the matching, if it is basically matched, you can go to the second side.

The focus is on No. 2 aspects (Business). There will be many business-related issues, depending on the match between experience and ability and position.

Types of operational interview questions

General interview questions are divided into 4 categories:

  1. Experience description category: the ideas, highlights, achievements, methodology of the work done in the past
  2. Virtual scene category: if it is a problem, it depends on whether your operation idea is logical and whether there is a mature methodology
  3. Personality traits and soft qualities: to see if you have a clear self-awareness, and to see if your strengths match the needs of the job.
  4. Planning category: career planning, learning planning category, to see if the career development route matches the job development

Experience description category

  • How do you understand the concept of XX?
  • What do you think of the transformational copy you have written that you find more successful?
  • How many of the people you diverted came to the sales, and how much did the sales convert you?
  • How did you do the xx project? for example
  • What is the best project you have done? How do you optimize
  • What is the operating methodology you have accumulated? (This is the most frequently asked)
  • Tell about some of the events or things that have contributed the most to your development. Please tell me what you learned from those incidents and how did you apply the knowledge you learned to practical work later on?
  • What are the two or three most meaningful things you have learned from your previous work?

Virtual scene category

  • In the xx scenario, what do you think is better for growth?
  • How do you think it can be an excellent growth?
  • If you were to do the xx project now, how would you plan?
  • If you were to attract a difficult customer whose characteristic is xxx, how would you convert him?
  • For this work, what are the foreseeable difficulties?
  • If you were given 15 days of paid vacation, what topics would you study?

Personality traits and soft qualities

  • Compared with your colleagues, what are your strengths and weaknesses, for example
  • Compared with your colleagues, who are more capable? for example
  • What kind of job do you think you are suitable for?
  • Why have you not found a suitable job?
  • What are your hobbies?
  • What book have you read recently?
  • One of your leaders has a quick temper and is often unrelenting when criticizing his subordinates. Everyone’s work mood is often affected. As a clerk, what should you do?
  • What will you do if you disagree with your superiors?
  • You lack experience, how can you be competent for this job?
  • As for the position you applied for, what do you think you still lack?

Planning category

  • What do you want to avoid in your future work? Why?
  • What is the reason for your resignation?
  • What do you hope the company can give you?
  • What is your 3-5 year career plan?

How to prepare

We need to know that every question the interviewer asks has an intention, either to test learning ability or to test logical ability. So these answers are all routines, not just asking what you want.

For example, the types of problems mentioned above.

For empirical questions, it is mainly based on the information provided in your resume to verify. So what you need to do is to be clear about all the main points you write on your resume, and be prepared for relevant details. The focus is still on the summary of past experience.

Virtual scene questions also look at thinking. There is no standard. Look more and do more thinking. When interviewing, look at how to express. You can’t express. You can learn the “Pyramid Principle” and then keep practicing your oral expression skills. .

For planning work, you don’t have to say your real plan. The point is to look at what the job needs and rely on its needs.

If you still want to prepare for the operation interview more effectively, here is a free training camp where you can experience the “real combat in front of you” and eliminate your tension; through the mock interview, help you practice ahead of time, Quickly understand your own shortcomings, and take you to analyze the essence of the interviewer’s question of what ability is being examined.

Examples of common problems

Talk about a certain period of your experience (work/internship/project)

Why did the interviewer ask you this question? The purpose is to clearly understand your work ability and ability to withstand stress through the narrative of past experience, and to understand the authenticity of the experience through the details of the project.

How do we answer this question? When we are interviewing, we need to be logical in describing our experience so that the interviewer can understand it. Among them, pay attention to:

  • Demonstrate the ability that best matches the interview position.
  • Explain the best experience and use data to support it.

Example:-

When I was in xxx internship, I was mainly responsible for the content operation. I needed to output x original articles every month, and then put them on various channels for drainage to reach the goal of xx conversion rate. According to the company’s business and user preferences, I monitor the relevant Zhihu question data, select the question and create the content, and then publish it to various channels, conduct QQ group or WeChat group drainage, follow up the follow-up data of the article, every month I Can finish the manuscript before the deadline and bring xx new users stably, reaching the xx conversion rate.

Share a case you previously operated

At this time, the interviewer asks you this question. What he is concerned about is not the size of the project, but whether the interviewer has a complete operation idea for the operation and personal contribution to the project.

So when answering this question, pay attention:

  • Show your complete operational ideas
  • Reflect your personal contribution and visualize the contribution using data

Example:-

I planned a community fission event before, the purpose of the event is…, the results of the event…, the problems summarized in the review of this event are….

Why did you apply for this position?

Companies want people who are passionate about work, have high loyalty to the company, and have stickiness with the company culture.

You can follow the following points:

  • Show the degree of understanding of the company.
  • Match their own abilities and positions.
  • Show that you will work for a long time and do not use the company as a springboard.

Example:-

I like writing. The main field of your company is xx. I used to output 4 high-quality articles per month at xx company, and the reading volume is xx. I successfully brought xx new users and xx conversion rate. This position can give full play to my ability. And do what I like, I am willing to do it for a long time in this field.

Why should we choose you?

Here you need to highlight your own advantages, but don’t make a big fuss.

You can say the following 3 points:

  • You can complete the work efficiently and with high quality.
  • You can adapt to teamwork and corporate culture.
  • Your core competencies stand out from the rest of the interviewees.

Example:-

I have the copywriting skills required for this position. I used to output x high-quality articles every month at xx company, with a reading volume of xx, and successfully brought xx new users and xx conversion rate, which can also bring value to your company. In xxg company, whether it is my daily work or activities, I need employees to collaborate, so I can adapt to team work. I have not only copywriting skills but also data analysis skills, which can better help daily writing work.

Your career plan

As an operator with work experience, you must be clear about whether you will be an operation expert in the sinking of the industry or go up to take the management route. If there is no plan and the previous comprehensive performance is not satisfactory, then the interviewer will carefully consider whether the next department lacks such a dispensable person to survive!

So when answering this question, you need to pay attention to:

  • Reflect your planning for personal growth
  • Demonstrate self-management ability

Example:-

I want to accumulate more practical experience in user growth, and be able to become a user growth officer in the next 2-3 years, independently operating a product growth strategy and landing.

The above sharing hopes can help you!